Sometimes it’s all about lowering costs. For a high volume producer making just under 1 million cases of a clearly-defined wine style and quality, the challenge was sourcing grapes cost effectively enough to meet margin targets. The solution was capturing aromatic wine spirits with the Aromatica process, and using them at blending to bring lower cost fruit up to the target quality. In this case, the producer went from 75% North Valley Cab, to 50% North Valley and 25% South Valley Cab, resulting in ~$826K of incremental year-1 gross profit.